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Global Expansion Handbook

Distributor / Agent

Use a local partner's channels and licences

Definition

A local distributor buys and resells, or an agent develops customers on commission, while the company has no local entity.

Suited for

  • Products needing local channels and service
  • Sectors with local licensing requirements

Common legal structures

  • Distribution agreement
  • Commercial agency agreement

Preparation

  • Define exclusivity, territory and term
  • Check local commercial agency registration and termination compensation rules

Limitations

  • Some countries register and protect commercial agents, which can restrict termination

Tax notes

  • An agent who habitually concludes contracts may create a permanent establishment

Key risks

  • Channel dependence
  • Weak control over brand and pricing
  • Choice of dispute resolution forum

Steps

  1. 1Define the partnership model
  2. 2Screen and diligence partners
  3. 3Negotiate and sign
  4. 4Register the agency where required
  5. 5Set performance and compliance reviews